Linda is a seasoned marketing communications pro with diverse public relations experience spanning 25+ years. A strategic thinker, creative writer, and media placement specialist, Linda has developed brand-building PR campaigns for a wide range of clients within the lifestyle and consumer products arenas. She maintains solid contacts/relationships with a broad media base: TV/radio, print, social/digital. Linda's experience includes the fashion, beauty, retail, publishing, wine/spirits, home decor, and health/wellness categories. She has developed and managed successful PR campaigns for Colgate-Palmolive Co., Elizabeth Arden, Almay, Biggs & Featherbelle, Baron Philippe de Rothschild Wines, Loehmann's, Annie sez, Mandee, Emilio Cavallini, Echo Design Group, Speedo, Essence magazine, The Humane Society of New York, The Daniel Jordan Fiddle Foundation, and The Italian Trade Commission, as well as high-end fashion design houses - Ferragamo, Givenchy, Celine, Bob Mackie. SPECIAL SKILLS/PHILOSOPHY: l Linda is a persuasive/lively/passionate writer l She believes in a "plain speak" approach to communications vs. marketing jargon l She thinks like a producer/editor...knowing what makes a story newsworthy, engaging, memorable, inspiring l Aggressively studies the media; tries never to send an irrelevant pitch l Won't take NO for an answer
Antoinette Fitapelli is a highly accomplished marketing and publicity executive with more than 19 years experience in media and influencer relations. Her expertise spans a range of categories, including beauty, fashion, retail, health and wellness, as well as crisis communications. Antoinette has a proven track record of driving creative, strategic programming and linking efforts directly to business goals. Antoinette has been associated with many noteworthy brand launches and advises a distinguished roster of clients who rely on her as a valued communications partner. Her clients have included: Ferragamo, Cartier, Etienne Aigner, Dupont Lycra, Shiseido, Footlocker, Kleinfeld, Emilio Cavallini, and Pamella Roland. SPECIAL SKILLS/PHILOSOPHY l Enjoys creating new solutions to complex media challenges l Passionate communicator who has the connections to helps her clients make news and take the spotlight l Antoinette believes there is no cookie-cutter approach ….only strategic vision and customized programs l Thinks PR is something you have to love, live, and breathe l She is a “trendspotter" - able to forecast the future for a brand l Competitive professional…she likes to WIN!